MOBILE MARKETING: A NEW TOOL IN THE HANDS OF COMPANIES |
Jyotsna |
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The rapid growth of electronic commerce provides a challenge for marketers because "...as consumers adopt new technologies, their behaviours change". Understanding how companies should interact with their customers and deliver services in electronic environment is of decisive importance. Consumer's use of mobile communication devices is increasing rapidly, and devices based on new technology are now commonplace in everyday life. The demand for mobile devices – equipment such as cell phones, PDAs, and digital music players that are typically used on an anytime, anywhere basis without being connected by wires – and services that use these mobile devices (mobile services) is growing rapidly worldwide. Amid such a surge in markets for mobile devices and applications, mobile marketing – the set of marketing initiatives that use mobile devices and media (the vehicles of communication that involve mobile devices) – is gaining importance. Mobile marketing is an emerging topic of interest to both academics and practitioners.
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IMPACT OF INTERVENTION PROGRAMME ON MENTAL HEALTH OF RURAL ADOLESCENT GIRLS |
Nasreen Banu , K.Yashoda |
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The present study was taken up to find out certain personal social attributes prior to providing intervention for rural girls. The sample consisted of 100 girls from 5 villages from Shankerpally Mandal. The study used standardized test to measure Mental health of the sample. The results indicated low mental health scores. Time series intervention programme was taken up to enhance the mental health of the sample. Significant differences were found between pre and post test scores on all dimensions of mental health reflecting the effectiveness of the Intervention programme.
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Uchcha Madhyamik Viddyarthancha Samayojan Kshamata va Shaley Pravinya Yancha Tulnatmak Abhyas. |
Kishor C. Sonawane, Gauri V. Patil and Jagdish R. Kale |
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Jeevan yashsvipane jagayche asale ,tar pratyek vyaktila samayojan sadhta aale pahije.Prateyek ghosht hee aaplya manasarkhi hoilach aase nahi. Prateyek veli aaplyala havi Asleli vastu kiva garaj purn hoilach aase nahi.Jeevanat jevha jevha sangharsha nirman hoto. Tya veli vyakti aaplyala kuvatinusar to sangharsha sodvinyasati prayatna karit astat va Paristhitishi julvun samayojan sadhtat.
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GENDER IDENTITY DISORDER (GID): A NOTE |
A .Chinmayee Meghana , Annavajhula J.C. Bose |
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A most controversial topic in abnormal psychology is gender identity disorder (GID). In this paper, we throw light on this disorder and explore the research direction in this regard by discussing its definition, diagnosis, distinction between sex and gender, distinction between transgender and transsexual, its etiology and epidemeology, and its debatable issues. This discussion is required and meaningful for widespread dissemination for two reasons. First, we must accept this phenomenon in light of one's quest for sex-gender harmonization. Secondly, we must examine whether the social accusations against the transgendered community are right.
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PERSONALITY DIMENSIONS OF MUSICIANS AND NON MUSICIANS- A COMPARATIVE STUDY |
Gopalakrishna |
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Music pervades all nature. It is co-eval with the creation. There is nothing in nature that arouses our attention or affects our feelings as quickly as a sound can. The murmuring of the water, the whispers of the evening breeze, the roar of the storms, the chirping of the birds etc., contain in them the germs of Music. Music is one of the God given gifts to humanity.
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A STUDY ON ISSUES AND CHALLENGES OF EDUCATION SYSTEM IN INDIAN |
N. Venkata Swamy Naidu , M. Gangu Naidu |
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Education, as you are aware, is vital to the human resources development and empowerment in the stages of growth of a nation. In any education system, higher education encompassing Management, Engineering, Medicines etc., plays a major role in imparting knowledge, values, and developing skills and, in the process, increase the growth and productivity of the nation. While the Government is committed to providing primary education and certain facilities/subsidies for higher education, given the higher cost involved in the establishment of higher education institutes, we are witnessing the entry of private sector to run educational institutions. While discussing the importance of education, I must state that schools have become the most important means of transforming wealth of knowledge and skills from one generation to another.
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BUFFALO POPULATION SCENARIO IN SOLAPUR DISTRICT (MS) |
Shivaji Shankar Maske |
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Farm cultivation is the major business of the people living in the study region. In Solapur district 72 per cent (2001 census) of the people are engaged in agricultural activity. In Solapur district rainfall is received from south west and retreating monsoons. District is situated in the southern part of Maharashtra and it comes under the rain shadow region of the state. Hence, the rain received in the study region is irregular and scanty, because of this reason the farmer of the district relies on animal husbandry as complementary occupation to farming.
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Bihar Mein Hindi Samachar Patro Ka Varg – Charitra (Varsh 2010-12 Ke Vishesh Sadarbh Mein) |
Sushree Amita, Niranjan Kumar |
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Bihar ki media aur khas kar yaha se prakashit honevale hindi samacharpatro ko lekar Pichle kuchek varsho se kahi tarah ki chrachae ho rahi hai.Divgant ho chuke prabhash Joshi ne jaha ped news ko lekar ek naei bahas ki shuruvat ki thi.
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TIME SERIES ANALYSIS OF INTERNATIONAL WHEAT PRICES |
Krittika Tiwari , Sarvesh Bandhu and Alok Bandhu |
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This paper aims for two objectives, first, to analyse the behaviour and structure of international wheat prices and second, to give a overview of forecasting techniques and tests used in today's forecasting research. We have used Time Series Techniques to characterise the behaviour of the wheat prices and do a year ahead ex-post forecast. We have conducted stationary tests, used ARIMA model to describe the pattern of the series. We also did diagnostic checking, like ARCH, Serial Correlation Lm test, Ramsey RESET test, CUSUM test, Normality of errors and recursive estimation of coefficients. With the model developed we predict a year ahead forecast which gives a good forecast.
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