ISSN NO : 2321-5488
Volume:I Issue:XI May,2014
MOBILE MARKETING: A NEW TOOL IN THE HANDS OF COMPANIES
Jyotsna
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The rapid growth of electronic commerce provides a challenge for marketers because "...as consumers adopt new technologies, their behaviours change". Understanding how companies should interact with their customers and deliver services in electronic environment is of decisive importance. Consumer's use of mobile communication devices is increasing rapidly, and devices based on new technology are now commonplace in everyday life. The demand for mobile devices – equipment such as cell phones, PDAs, and digital music players that are typically used on an anytime, anywhere basis without being connected by wires – and services that use these mobile devices (mobile services) is growing rapidly worldwide. Amid such a surge in markets for mobile devices and applications, mobile marketing – the set of marketing initiatives that use mobile devices and media (the vehicles of communication that involve mobile devices) – is gaining importance. Mobile marketing is an emerging topic of interest to both academics and practitioners.

IMPACT OF INTERVENTION PROGRAMME ON MENTAL HEALTH OF RURAL ADOLESCENT GIRLS
Nasreen Banu , K.Yashoda
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The present study was taken up to find out certain personal social attributes prior to providing intervention for rural girls. The sample consisted of 100 girls from 5 villages from Shankerpally Mandal. The study used standardized test to measure Mental health of the sample. The results indicated low mental health scores. Time series intervention programme was taken up to enhance the mental health of the sample. Significant differences were found between pre and post test scores on all dimensions of mental health reflecting the effectiveness of the Intervention programme.

Uchcha Madhyamik Viddyarthancha Samayojan Kshamata va Shaley Pravinya Yancha Tulnatmak Abhyas.
Kishor C. Sonawane, Gauri V. Patil and Jagdish R. Kale
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Jeevan yashsvipane jagayche asale ,tar pratyek vyaktila samayojan sadhta aale pahije.Prateyek ghosht hee aaplya manasarkhi hoilach aase nahi. Prateyek veli aaplyala havi Asleli vastu kiva garaj purn hoilach aase nahi.Jeevanat jevha jevha sangharsha nirman hoto. Tya veli vyakti aaplyala kuvatinusar to sangharsha sodvinyasati prayatna karit astat va Paristhitishi julvun samayojan sadhtat.

PERSONALITY DIMENSIONS OF MUSICIANS AND NON MUSICIANS- A COMPARATIVE STUDY
Gopalakrishna
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Music pervades all nature. It is co-eval with the creation. There is nothing in nature that arouses our attention or affects our feelings as quickly as a sound can. The murmuring of the water, the whispers of the evening breeze, the roar of the storms, the chirping of the birds etc., contain in them the germs of Music. Music is one of the God given gifts to humanity.

BUFFALO POPULATION SCENARIO IN SOLAPUR DISTRICT (MS)
Shivaji Shankar Maske
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Farm cultivation is the major business of the people living in the study region. In Solapur district 72 per cent (2001 census) of the people are engaged in agricultural activity. In Solapur district rainfall is received from south west and retreating monsoons. District is situated in the southern part of Maharashtra and it comes under the rain shadow region of the state. Hence, the rain received in the study region is irregular and scanty, because of this reason the farmer of the district relies on animal husbandry as complementary occupation to farming.

Bihar Mein Hindi Samachar Patro Ka Varg – Charitra (Varsh 2010-12 Ke Vishesh Sadarbh Mein)
Sushree Amita, Niranjan Kumar
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Bihar ki media aur khas kar yaha se prakashit honevale hindi samacharpatro ko lekar Pichle kuchek varsho se kahi tarah ki chrachae ho rahi hai.Divgant ho chuke prabhash Joshi ne jaha ped news ko lekar ek naei bahas ki shuruvat ki thi.

TIME SERIES ANALYSIS OF INTERNATIONAL WHEAT PRICES
Krittika Tiwari , Sarvesh Bandhu and Alok Bandhu
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This paper aims for two objectives, first, to analyse the behaviour and structure of international wheat prices and second, to give a overview of forecasting techniques and tests used in today's forecasting research. We have used Time Series Techniques to characterise the behaviour of the wheat prices and do a year ahead ex-post forecast. We have conducted stationary tests, used ARIMA model to describe the pattern of the series. We also did diagnostic checking, like ARCH, Serial Correlation Lm test, Ramsey RESET test, CUSUM test, Normality of errors and recursive estimation of coefficients. With the model developed we predict a year ahead forecast which gives a good forecast.

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